Cookies policy

We use cookies to optimize your experience on our website and not to collect your personal information, as per our privacy policy.

Our website uses cookies and equivalent technologies such as tags and pixels to collect information and to distinguish you from other users of our website. This helps us to provide you with the best possible experience when you browse our website and also allows us to improve our site. To provide you with the most enhanced browsing or shopping experience and make full use of our website, cookies will need to be accepted on your computer, tablet or mobile device. By continuing to browse our website, you are agreeing to our use of cookies as described in this Policy. Some of these cookies are required in order for you to be able to use the website. Others are optional and you can revoke your consent to these in the manner described below.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or other mobile or handheld device. Cookies contain information that is transferred to your computer’s hard drive. They are used to recall when your computer or other device accessed the website. The cookies are essential to the operation of our website and enable you to shop online with us.

We use two types of cookies and equivalent technologies: persistent cookies and session cookies. A persistent cookie helps us identify you as a previous web visitor, so it is easier to interact with you and help you shopping. Session cookies only last for as long as the session (usually the current visit to our website).

1. WHAT INFORMATION IS COLLECTED?
   THIRD PARTY COOKIES
   
   Please see below a list of third-party cookies equivalent technologies and on our website. We may change these from time to time and will do our best to keep this list updated periodically:
   
   GOOGLE
   
   Our sites use Google Analytics, a web analysis tool provided by Google Inc. (‘Google’). Google Analytics collects first-party cookies, data related to the device/browser, a portion of IP address and on-site activities to measure and report statistics about user interactions on our websites. Identifiers such as cookies are used to measure user interactions with our website, while IP addresses are used to provide and protect the security of the service, and to give us a sense of where in the world their users come from. This information (including a portion of your IP address) is sent to Google’s servers in the USA where it’s used to prepare analysis and reports for us on the use and effectiveness of our websites. Google may also transfer this information to third parties where required or permitted by law, or where such third parties process the information on Google’s behalf. We follow best practices to ensure Personally Identifiable Information is not sent to Google Analytics. Visit Google Support to learn more about Google Analytics, including browser tools to prevent this tracking.
   
   FACEBOOK
   
   The Facebook pixel is an analytics tool that consists of a code that we put on our website. The pixel enables us to track site visitors so we can target these site visitors with relevant Facebook ads in the future. It also helps us identify repeat visitors to our site when they return and understand if a Facebook user who saw an ad on Facebook then visited or made a purchase on our site. You can manage this pixel in your browser settings.
   
   We advertise on Facebook. Facebook uses cookies to identify what advertisements you interact with. Facebook uses its own tracking cookies for this and more information about this can be found on its website.
   
   
2. WHY DO WE COLLECT IT?
   

   SOME EXAMPLES OF THE BENEFITS OF OUR COOKIES AND EQUIVALENT TECHNOLOGIES:

   Cookies and equivalent technologies are used to remember your settings next time you visit our site, which will save you time when signing in and prevent you having to provide the same information over again;
   Cookies and equivalent technologies allow us to understand and analyze data to improve the quality of our website, for example, when we see that a particular toy has an increasing number of views we can make it more prominent on our website;

   We use cookies and equivalent technologies to provide improved customer service support. If you ‘Contact Us’, we will be able to trace your journey on our website to see where you have experienced difficulties. We will then try to resolve these for you and will update the website to prevent similar problems for other customers;
   
   Cookies and equivalent technologies enable features such as YouTube and rich content and customer reviews to work better.

3. MANAGING COOKIE
   

   If you’re not satisfied with the way that we use cookies then you could choose to:

   • Disable cookies on your computer or device
   • Delete our cookies after you’ve visited our website
   • Use your browser’s anonymous setting. This is called ‘Incognito’ in Chrome, ‘InPrivate’ for Internet Explorer, ‘Private Browsing’ in Firefox and Safari.
     Please see links below on how to manage your cookies:
   • Chrome
   • Internet Explorer
   • Safari
   • Firefox
   • Edg

For further information about how you can manage cookies, please visit www.aboutcookies.org